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Code of Advertising Practice

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1 code of advertising practice

code of advertising practice (CAP) S&M Werbekodex m

Englisch-Deutsch Fachwörterbuch der Wirtschaft > code of advertising practice
2 Code of Advertising Practice

док.

рекл. сокр. от ICC International Code of Advertising Practice

Англо-русский экономический словарь > Code of Advertising Practice
3 code of advertising practice

Реклама: кодекс рекламной практики

Универсальный англо-русский словарь > code of advertising practice
4 Code of Advertising Practice Committee

Реклама: Наблюдательный совет за соблюдением Кодекса рекламной практики (основной орган саморегулирования рекламного бизнеса, действующий под эгидой Комитета рекламных стандартов)

Универсальный англо-русский словарь > Code of Advertising Practice Committee
5 British Code of Advertising Practice

British Code of Advertising Practice S&M britischer Kodex für Werbepraktiken

Englisch-Deutsch Fachwörterbuch der Wirtschaft > British Code of Advertising Practice
6 British Code of Advertising Practice

док.

юр., рекл. Британский кодекс рекламной практики (содержит свод правил, регулирующих всю рекламную деятельность, за исключением телевизионной и радиовещательной рекламы)

* * *

Британский кодекс рекламной практики

* * *

Реклама

Британский кодекс рекламной практики

кодекс, который регулирует всю рекламу, распространяемую не через телевидение и радиовещание, и применим не только к тексту рекламного объявления, но и к рекламному изображению abbr ВСАР

Англо-русский экономический словарь > British Code of Advertising Practice
7 ICC International Code of Advertising Practice

док.

рекл. Международный кодекс рекламной практики Международной торговой палаты (содержит предназначенное для международной практики унифицированное значение терминов, относящихся к области деловых отношений между покупателями и продавцами; принят в 1937 г. в Париже; последняя редакция осуществлена в1997 г. на Всемирном конгрессе в Шанхае)

See:

International Chamber of Commerce, International Chamber of Commerce

Англо-русский экономический словарь > ICC International Code of Advertising Practice
8 British Code of Advertising Practice

1) Кино: Британский рекламный кодекс

2) Реклама: Британский кодекс рекламной практики

Универсальный англо-русский словарь > British Code of Advertising Practice
9 British Code of Advertising Practice

Британский рекламный кодекс

English-Russian media dictionary > British Code of Advertising Practice
10 Committee of Advertising Practice

марк., брит. Комиссия по рекламной практике

See:

British Code of Sales Promotion Practice

Англо-русский экономический словарь > Committee of Advertising Practice
11 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
12 code

1. сущ.
1) код

а) общ. (система условных знаков, символов, сокращенных обозначений и названий, применяемых для передачи, обработки и хранения информации)

Morse code — азбука [код\] Морзе

See:

bar code

б) комп. система кодирования (система, переводящая информацию на язык, распознаваемый компьютером)

в) соц. (система знаков и правила их использования для передачи или приема сообщений, служащая индикатором различных социальных отношений)

See:

elaborated code, restricted code, Bernstein, Basil

2) общ. индекс (система условных обозначений (буквенных, цифровых или комбинированных) в системе какой-л. классификации)

post code — почтовый индекс

3) юр. кодекс, свод законов

civil code — гражданский кодекс

criminal code — уголовный кодекс

See:

advertising code, code of conduct, code of good practice, Aircraft Code, Antidumping Code, Civil Aircraft Code, Code of Federal Regulations, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards, Code of Good Practice for the Preparation, Adoption, and Application of Standards

4) соц. законы [принципы\] чести/морали

moral code — моральный кодекс

code of honour — законы чести

5) биол. генетический код (свойственная живым организмам единая система передачи наследственной информации в молекулах нуклеиновых кислот)

Syn:

genetic code
2. гл.
общ. кодировать

* * *
1) код: система слов или символов для кодирования сообщений (расшифровка требует "ключа"); 2) кодекс; закон; сборник правил.
* * *

Код; кодекс; свод правил
. . Словарь экономических терминов .

Англо-русский экономический словарь > code
13 code

1) код, шифр; кодекс, звід законів

2) кодувати, шифрувати; кодифікувати

•

code of conduct for international trade — кодекс поведінки у міжнародній торгівлі

code of etiquette for display and use of the national flag — етикетний кодекс про вивішування та використання державного прапору

Code of Laws relating to Marriage and Family — Кодекс про шлюб і сім'ю

code of parliamentary procedure — парламентський кодекс, правила парламентської процедури

code of professional responsibility — кодекс професійної відповідальності

- code breaking
- code duello
- code making
- code name
- code-name
- code-named
- Code Napoleon
- code of honor
- code of honour
- code of advertising practices
- code of behavior
- code of behaviour
- code of canon law
- code of civil procedure
- code of criminal procedure
- code of commerce
- code of conduct
- code of ethics
- code of evidence
- code of family law
- Code of Hammurabi
- code of honor
- code of honour
- code of international law
- Code of Justinian
- code of military justice
- code of mineral wealth
- code of morality
- code of practice
- code of statutes
- code of war crime
- code procedure
- code solution
- code violation

English-Ukrainian law dictionary > code
14 code

1. n кодекс, свод законов

civil code — гражданский кодекс

criminal code — уголовный кодекс

code of advertising — рекламный кодекс

code of ethics — кодекс норм поведения

expositary code — пояснительный кодекс

code of practice — процессуальный кодекс

maritime code — кодекс морских перевозок

2. n законы, принципы

moral code — моральный кодекс

code of laws — свод законов

coranic code — законы Корана

koranic code — законы Корана

black code — законы штатов США

Military Code — свод военных законов

3. n код

Morse code — код Морзе

telegraphic code — телеграфный код

code map — кодированная карта

code beacon — сигнальный маяк

code panel — сигнальное полотнище

biquinary code — двоично-пятеричный код

central office code — внутризоновый код

character code — код знака; код символа

code translator — преобразователь кода

command length code — код длины команды

4. n шифр

a telegram in code — шифрованная телеграмма, шифрограмма, шифровка

word code — шифр

5. n биол. генетический код

bar code — штриховой или линейчатый код

basic order code — код основной команды

item identification code — код элемента

master reset code — код главного сброса

national code — код международной связи

6. n вчт. программа

block of code — блок программы

code audit — ревизия программы

code sizing — размер программы

code check — проверка программы

line of code — строка программы

7. n ком. маркировка; шифр, индекс

code colour — цветная маркировка

code line index — кодовый индекс кадра

embossed code — штампованная маркировка

bar code numbering — маркировка брусковым кодом

resistor color code — цветовой код маркировки резисторов

8. v кодифицировать

9. v кодировать

code disc — кодирующий диск

code wheel — кодирующий диск

digital code wheel — цифровой кодирующий диск

10. v шифровать

code a message — шифровать донесение

to code a message — шифровать донесение

11. v биол. определять генетический код

instruction code — код команды; система команд; набор команд

false code — запрещенный код; запрещенная кодовая комбинация

direct code — абсолютный код; программа в абсолютных адресах

actual code — абсолютный код; программа в абсолютных адресах

ice code — ледовый код; условные обозначения состояния льда

12. v ком. маркировать; проставлять или присваивать шифр, индекс

code mark supplies — маркировать снабженческие грузы

code name — кодовое название или наименование

zip code — почтовый индекс

Синонимический ряд:

1. body of law (noun) body of law; civil code; codex; digest; key; law; method; pandect; system

2. cryptogram (noun) cryptogram; cryptograph

3. laws (noun) discipline; laws; regulations; rules; standards; statutes

English-Russian base dictionary > code
15 code

code [kəʊd]

noun

code m ; ( = dialling code) indicatif m

• in code codé

► code name noun nom m de code

► code-name transitive verb

• an operation code-named "Condor" une opération qui a pour nom de code « Condor » ► code number noun code m numérique

► code of behaviour, code of conduct noun code m de conduite

► code of honour code m de l'honneur

► code of practice noun code m de bonnes pratiques

► code word noun mot m de passe

* * *
[kəʊd] 1.
noun

1) (laws, rules) code m

safety code — règlement m de sécurité

code of practice — Medicine déontologie f (médicale); ( in advertising) code m de bonne conduite; ( in banking) conditions fpl générales

code of ethics — moralité f

2) ( of behaviour) code m de conduite

code of conduct — code m de conduite

code of honour — code m d'honneur

3) ( cipher) code m

in code — en code

4) Telecommunications

(dialling) code — indicatif m

5) Computing code m
2.
transitive verb gen, Computing coder

English-French dictionary > code
16 code

code

A n

1 (laws, rules) code m ; safety code règlement m de sécurité ; penal code code m pénal ; code of practice Med déontologie f (médicale) ; ( in advertising) code m de bonne conduite ; ( in banking) conditions fpl générales ; code of ethics Psych, Sociol moralité f ;

2 ( of behaviour) code m de conduite ; to break the code enfreindre les règles de la bonne conduite ; code of honour code m d'honneur ;

3 (cipher, message) code m ; to break ou crack the code déchiffrer le code ; it's in code c'est en code ;

4 Fin branch (sorting) code code m de succursale ;

5 Telecom (dialling) code indicatif m ; area/country code indicatif de zone/de pays ;

6 Comput code m.

B vtr gen, Comput coder.

C vi ( in genetics) to code for déterminer le code de.

Big English-French dictionary > code
17 code

I [kəʊd]
nome

1) (laws, rules) codice m.

safety code — codice di sicurezza

code of practice — med. deontologia medica; (in advertising) autodisciplina pubblicitaria; (in banking) condizioni generali

code of ethics — codice etico

2) (of behaviour) codice m. comportamentale

code of honour — codice d'onore

3) (cipher) codice m.

in code — in codice

4) tel.

(dialling) code — prefisso (teleselettivo)

5) inform. codice m.
II [kəʊd]
verbo transitivo inform. codificare

* * *
[kəud] 1. noun
1) (a collection of laws or rules: a code of behaviour.) codice

2) (a (secret) system of words, letters, or symbols: the Morse Code; The message was in code; We have deciphered the enemy's code.) codice

3) (a system of symbols etc for translating one type of language into another: There are a number of codes for putting English into a form usable by a computer.) codice
2. verb
(to put into (secret, computer etc) code: Have you coded the material for the computer?) codificare

* * *
I [kəʊd]
nome

1) (laws, rules) codice m.

safety code — codice di sicurezza

code of practice — med. deontologia medica; (in advertising) autodisciplina pubblicitaria; (in banking) condizioni generali

code of ethics — codice etico

2) (of behaviour) codice m. comportamentale

code of honour — codice d'onore

3) (cipher) codice m.

in code — in codice

4) tel.

(dialling) code — prefisso (teleselettivo)

5) inform. codice m.
II [kəʊd]
verbo transitivo inform. codificare

English-Italian dictionary > code
18 ICC International Codes of Marketing and Advertising Practices

док.

марк. Международные кодексы по маркетингу и рекламной практике* (своды правил осуществления рекламной и маркетинговой деятельности, принимаемые Международной торговой палатой)

See:

ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, International Chamber of Commerce, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC International Code of Advertising Practice, ICC International Code of Direct Marketing, ICC International Code of Environmental Advertising, ICC International Code of Sales Promotion, ICC International Code of Sponsorship, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, International Chamber of Commerce

Англо-русский экономический словарь > ICC International Codes of Marketing and Advertising Practices
19 British Code of Sales Promotion Practice

юр., марк., брит. Британский кодекс практики стимулирования сбыта* (принят в 1974 г.; последняя редакция датируется 1990 г.; регулирует такие формы стимулирования сбыта как предложение с премией всех видов, снижение цены, распространение гарантий платежа и пробных образцов товара, рекламы с участием известных людей, стимулирование сбыта, связанного с благотворительностью, призами и т. п.; надзор за соблюдением кодекса осуществляет Комиссия по рекламным стандартам и Комиссия по рекламной практике)

See:

personality advertising, Advertising Standards Authority, Committee of Advertising Practice

Англо-русский экономический словарь > British Code of Sales Promotion Practice
20 Standards of Practice of the American Association of Advertising Agencies

док.

рекл., амер. "Стандарты рекламной практики Американской ассоциации рекламных агентств"* (стандарты компетентности, разработанные Ассоциацией: напр., рекламные агентства не должны препятствовать развитию конкуренции в отрасли; должны соблюдать рекламную этику, создавать правдивую рекламу и т. д.; соответствующие этим стандартам рекламные агентства могут претендовать на членство в Ассоциации)

See:

American Association of Advertising Agencies, code of good practice

Англо-русский экономический словарь > Standards of Practice of the American Association of Advertising Agencies

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См. также в других словарях:

British Code of Advertising Practice — (abbr. BCAP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
British Code of Advertising Practice — BCAP See Advertising Standards Authority … Big dictionary of business and management
Committee of Advertising Practice — (abbr. CAP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
British Code of Advertising — The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Where other businesses complain of infringement of the conditions,… … Law dictionary
Committee of Advertising Practice — The Committee of Advertising Practice (CAP) is the sister organisation of the Advertising Standards Authority (ASA). CAP is primarily responsible for the constant revising and updating of the British Code of Advertising, Direct Marketing and… … Wikipedia
Code of Sales Promotion Practice — (abbr. CSPP) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
Advertising Standards Authority — abbr. ASA) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… … Law dictionary
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising Standards Authority — ASA An independent body set up and paid for by the advertising industry to ensure that its system of self regulation works in the public interest. The ASA must have an independent chairman, who appoints individuals to serve on the council, two… … Big dictionary of business and management
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Code of Conduct for the International Red Cross and Red Crescent Movement and NGOs in Disaster Relief — The Code of Conduct for International Red Cross and Red Crescent Movement and NGOs in Disaster Relief was drawn up in 1992 by the Steering Committee for Humanitarian Response to set ethical standards for organizations involved in humanitarian… … Wikipedia

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